Archive for July, 2006

The Yopp Moment

July 25th, 2006

When I took my kids to see Seussical, the musical based on the children’s books of Dr. Seuss, who knew that I would get more out of it than a stale cookie at intermission.

The story centers around little people happily living on a speck of dust, when they realize that they may be threatened because there is something beyond their horizon.  They shout and shout to get the attention of the bigger world, but no one hears them until one boy adds a new word, Yopp!, to the commotion.  Somehow that helps them break through so people in the bigger world get the message, and their little speck of dust is saved.

So many of us who are involved in energy efficiency feel like we’ve been on that speck of dust for way too long.  From Earth Day founder Gaylord Nelson to Lawrence Berkeley’s Art Rosenfeld, voices have been clamoring for people to consider the impact of their energy use on the environment, the economy and people’s lives..

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