When asked to develop a series of employee training modules on sustainability, I jumped at the chance. Teaching people how to save energy and water, recycle, develop a green supply chain and be aware of environmental quality are skills that people can use every day both at work and at home.
But the biggest challenge was coming up with a definition of sustainability that people could relate to.
Sustainability is one of those things that people seem to love – or love to hate. It’s one of those, “I know what it is when I see it, but I can’t explain it.” They embrace it, which is evident in the growing number of companies that issue sustainability reports each year. Or they despise it – thinking it’s just another business fad or treehugger fantasy.
So how do you explain sustainability to people so they get it?
